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What Types Of Trademarks Can Be Registered?

A trademark can be a name, symbol, logo, or device that is used to differentiate your product or service from that of someone else. Even color schemes, shapes, and sounds can be trademarked. The key is that your trademark must represent your business and its products, yet not be descriptive or something considered generic. A trademark that is simply descriptive (describes a generic class of the item) cannot be trademarked. The trademark must distinguish your item. For example, you cannot get a trademark for the phrase Rich Columbian Gourmet Coffee as part of your coffee house logo. This is simply descriptive of your coffee as well as many other businesses coffee. On the other hand, if you were the first to think of trade marking the Starbucks logo it could have been protected by trademark.

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