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How Do Trademarks Differ From Copyrights?

The copyright laws protect original works of expression, but specifically do not protect names, titles or short phrases. This is where trademark protection comes in. Under state and federal laws, distinctive words, phrases, logos, symbols and slogans can qualify as trademarks or service marks if they are used to identify and distinguish a product or service in the marketplace. The trademark laws are often used in conjunction with the copyright laws to protect advertising copy. The trademark laws protect the product or service name and any slogans used in the advertising. The copyright laws protect any additional literal expression that the ad contains.

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